DAYTONA BEACH, Fla.—In an effort to address the estimated 420 million optical plastic lenses (including new purchases and redos) is trashed by the optical industry every two years, Costa launched a new plan, opening up a way for eyecare professionals and the optical industry to tackle one part of the plastic pollution problem. The Kick Plastic Lens Recycling Program is an innovative program that encourages eyecare professionals to collect, recycle and repurpose plastic lenses from optical frames or sunglasses. The consumer can also recycle optical lenses through one of Costa’s Ambassadors.
Costa has always believed in Protecting the Oceans and is one of Costa’s main brand values. The Kick Plastic initiative was introduced several years ago to raise awareness for how waste from single-use plastic pollutes the oceans.
Costa partnered with Piedmont Plastics to implement the first-ever program to recycle Optical plastic lens waste and repurpose into a variety of products, such as: safety glasses, motorcycle helmet shields and scuba masks to name a few. Two Piedmont Plastics locations are participating at this time: Piedmont Plastics – West, 17000 Valley View Ave., La Mirada, Calif. 90638 and Piedmont Plastics – East, 2175, Mason Ave., Daytona Beach, Fla. 32117.
Interested Eye Care Professionals can become a Costa Kick Plastic Ambassador, with a #KickPlastic Ambassador listing on the Costa Dealer website
Costa’s new Kick Plastic Lens Recycling Program extends its larger longstanding Kick Plastic initiative to raise awareness of the ocean pollution from single-use plastic.