I have been a little out of it, being out of the country and having blogging downloading challenges! Just thought I would give an update on Green Business and economy- check out some of these articles!
Greener Buildings- interview with Van Jones author of The Green Collar Economy
Environmental Leader: Companies in consumer goods sectors that do not implement strategies to mitigate the risks posed by environmental pressures could face a potential loss of 13 percent to 31 percent in earnings by 2013, according to a scenario proposed in an analysis by the World Resources Institute and A.T. Kearney Inc. The number could hit 47 percent in earnings in 2018.
Edelman Study: According to Edelman’s good purpose global study of consumer attitudes (PPT), 68 percent of respondents said they would remain loyal to a brand during a recession if it supports a good cause and 71 percent say they have either given the same or more time and money to good causes during an economic downturn, CSRwire reports.
However, 63 percent of respondents say brands spend too much money on advertising or marketing and should put more into a good cause. Eighty-two percent of female respondents agreed that “during a recession it is still important for brands and companies to set aside money for a good cause of purpose,” where as only 78 percent of male respondents agreed.
Environment tops the list of social causes consumers care about (88 percent), followed closely by health (86 percent), reducing poverty (84 percent), and equal opportunity to education (82 percent).
New to this year’s study is the finding that consumers globally believe that government, more than any other entity, should take the lead in supporting the following three priorities: equal opportunity for education (55 percent); health (46 percent) and reducing poverty (40 percent).
Eighty-seven percent of respondents say they feel it is their duty to contribute to a better society and environment; 82 percent say they feel they can personally make a difference.
This global finding differs from the survey on Americans by EcoPinion, whichfound only 15 percent of Americans surveyed were “very confident” that they could make a personal impact.
The study surveyed 6,000 consumers in 10 countries.
From Environmental Leader– 92% of organizations working to make their businesses more sustainable
From Green Biz- How to Create Change in a Conservative Culture