I applaud Levi Strauss who is continuing on their sustainable path by just announcing they will be making some of their jeans from a minimum 20% of plastics recycled from drinks bottles and food trays. According to Levi’s an average pair of jeans will reuse 8 plastic bottles with them planning to reuse 3.5 million bottles and will save enough water to fill 144 Olympic-size swimming pools.
The company has announced that the collection will known as Waste<Less, will be available January 2013. The range is to be shipped worldwide, so those living outside the US (Levi’s has confirmed to us the range will be made in North Carolina) and drawn to the sustainable credentials may wish to factor in air miles.
In 2011, the Levi’s released 1.5 million pairs of Water‹Less jeans, which they are increasing to 29 million savings of 360 million liters of water to date.
I always loved Levi’s and now I really love them a perfect way to Green and Save..
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Hi Cathy, I love your site. So many great articles on here. I enjoyed a previous piece about reclycing credit cards! I actually made a plectrum and a necklace – which feels like a bit of an ‘up yours’ to the banks! I applaud what Levi’s are doing, amazing to think you could be walking around in a pair of jeans that was once dozens of bottles! But it makes me wonder how many more unlikely things could be made from recycled products?
I think the technology is there, but maybe, for some companies, not the incentive….?
Hi! I’ve been reading your blog for a long time now and finally got the courage to go ahead and give you a shout out from Houston Tx! Just wanted to say keep up the fantastic work!